Chiropractic is attractive because it’s affordable and cost effective.
Go back 50 years or more and many people saw their chiropractor as their “primary care” doctor. Entire families would regularly crowd into adjusting rooms to have their nervous systems checked so they could stay well rather than get well.
These days, our burdensome, so-called “health care system” is based on treating symptoms after they emerge. Which is always more expensive and less effective than preventive measures, whether one is maintaining their car, their weight or their relationships.
Actually, many people get this already. It’s a mindset that is revealed by many types of behaviors. They’re likely to be teeth flossers, joggers, organic food purchasers, supplement takers, savings account contributors, recyclers, composters, midwife users and the like. They are driving past your practice every day. But they probably think you’re merely a back doctor who treats symptoms after they emerge. Oops!
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