Chiropractic is attractive because it’s different from medicine.
As much as we wish it weren’t so, chiropractic is often a last resort for many patients who investigate chiropractic only after exploring medical solutions. Often, patients must first become disenchanted with the side effects of their medications, become alarmed that increasingly larger doses are required or find some other defect before being available for chiropractic care or some other non-medical solution.
Them’s the facts.
That’s why you’d want to create a distinctly different patient experience than the medical model they’ve already tried and abandoned. In other words, patients don’t want same, they want different. That’s good news. It means you have incredible latitude to show up truly different. You can show up as the facilitator, guide, coach, partner and cheerleader that patients rarely see in their medical experiences. You could even lose the white lab coat if you wanted to. Gasp!