It’s Not the Economy
When chiropractors reveal to me that their numbers are down, they reluctantly cite the economy as the culprit, almost as if they know it isn’t true.
“People just don’t have the money these days,” they observe.
Really? While it’s true that their $5,000 deductible insurance policy pretty much makes them a cash patient, their financial reserves are exhausted and their unexpected bout of back pain wasn’t exactly a line item in their monthly budget. (Read Financial Fragility which sums this up nicely.)
However, I’ve noticed that they’re still restocking the organic produce department at the grocery store. And I’m still seeing people putting the smaller, less attractive, more expensive produce in their cart—without expecting to be reimbursed by a third party. (The stock for Whole Foods Grocery hovered around USD $10 a share in November of 2008. Today it’s cresting over $80. Hello McFly.)
Apparently there are still plenty of people in your community who value their health enough to pay a premium for organic produce, grass fed beef, cage- and antibiotic-free eggs and rBGH-free milk. All this, while you’re holed up in your office yakking about the biomechanics of back pain and misleading patients into thinking that chiropractic is about bones rather than the nervous system and symptom relief rather than reviving their ability to self heal.