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April 2012 Archives


Monday Morning Motivation

How long can you persevere, doing something new, without the gratification of seeing results?

Take heart in the fact that there is always a lag between when you “do” some new procedure or adopt a new way of being, and when you “have” the fruits of your efforts. The lag is actually there to protect us. Imagine the problems that would arise if every thought that entered your mind immediately manifested!

Moreover, the lag is designed to test your resolve. And your faith. This is just one reason why using someone else’s scripting rarely produces the results that its author experiences. It’s why I’m leery of “shortcuts” and the “fake-it-till-you-make-it” crowd who think going through the motions will produce the necessary change of heart. That’s outside in thinking.

Instead, remain steadfast, holding every thought captive. It is through the inside-out process of renewing of your mind that authentic, lasting change manifests.

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Monday Morning Motivation

Because of a patient's previous medical experiences, there's an unspoken "social contract" assumed when they begin care with you. If you don't establish new, chiropractic terms of engagement, they assume you operate under the same covenant they've experienced with traditional doctors.

What are they?

Among others, that since you control the recommended "dosage" of adjustments, you also control the speed of their recovery. That the adjustments treat their symptoms (medicine) rather than revive their ability to self-heal (chiropractic). That they can remain passive and you'll do all the heavy lifting. And like curing an infection, you'll produce a permanent fix.

If you forget or neglect to establish chiropractic rules of engagement, you're likely to attract passive patients unwilling to share in the responsibility of their recovery. Perhaps more troubling, it can create inappropriate patient expectations, place a needless burden on you and lead to countless misunderstandings and diminished patient satisfaction.

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Monday Morning Motivation

What are you angry about?

It may be one of the most common, least useful, yet damaging (for you!) emotions. Your anger reveals more about you than just about anything else you say or do. Is your anger directed at circumstances? Things? People? Yourself?

When you're angry at your circumstances it may be just what it takes to inspire action and change the circumstances you've created. Because after all, you're the author of your circumstances.

Being angry at things is far more irrational. Being angry at things that wear out. Things that break. Being angry at inanimate things only harms you.

Directing your anger at others is even more futile. Especially being angry with patients and what they do. Or don't do. You can't change them with your anger. It merely separates. Distances.

Love. Love your situation. Love your things. Love your neighbor. Love yourself. Connect. Then you can influence.

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It’s Our 13th Anniversary: You Get the Present

Hard to believe it has been 13 years!Hard to imagine that 13 years ago this Friday, April 20th I walked away from a thriving business to start over by creating Patient Media. It’s been an incredible journey and we all thank you for your support over the years.

This year promises to be a big one. We’re bringing back our How Long? brochure with a brand new look. The next generation of patient education videos are slated for release in September. Plus, our newest eBook is in production and some other cool stuff we’ll be announcing in the fall.

Thanks for your loyalty and support!


Monday Morning Motivation

Everyone prioritizes his or her health differently.

Many chiropractors attempt to change the value a patient places on his or her health. They imagine that they can reason the patient into prioritization. Or educate a patient into prioritization. Or nag them. Or scare them. Or shame them into taking their health more seriously.

Lasting change doesn’t work like that. Instead, these attempts usually do little more than annoy patients and make them feel inferior. Which is hardly helpful.

A far more practical approach is to take a long-term view and wait for “something to happen.”

The birth of a child. The loss of a parent. A tragic automobile accident. Suddenly losing one’s job. Cancer.

Something happens. It’s these life-changing events that can often prompt someone to reevaluate their priorities. Showing up accepting and nonjudgmental with those who don’t currently value their health may inspire them to return when they do.

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Reinventing Your Practice

Finish strongI trusted a hunch during my talk yesterday in Minneapolis and made the assertion that “...during the last four months, some of you in this room have actually contemplated what you could do other than practice chiropractic.”

After my talk was over, one of the chiropractors came up to me and asked, “How did you know?”

“Know what?” I asked having covered dozens of subjects during my talk.

“How did you know that some of us have considered alternatives to practicing chiropractic?”

“Just my intuition based on the vibe in the room. There seemed to be quite a few chiropractors who weren’t having fun. And if you’re not especially passionate about chiropractic, when circumstances get difficult it often prompts a look around for an easier way to make a living.”

“Well, that’s where I am,” he confessed. “Only trouble is, I’m stuck. There isn’t anything else I can do that would generate the income I used to make in chiropractic. And the problem is, even chiropractic isn’t producing the income I need to make, so I’m having to dip into savings.”

There. He had just said out loud what I suspected many chiropractors have been privately thinking.

I wasn’t sure how he was going to take my next observation, but I made it anyway.

Continue reading "Reinventing Your Practice" »


Monday Morning Motivation

Some chiropractors torment themselves because they link their self-worth to what patients do. Remember...

You control which patient’s you’ll accept for care. But they control the priority they place on their health.

You control the content and length of your report. But patients control their interest and agreement.

You control the recommendations you’ll make. But patients control whether they’ll follow them or not.

You control what home care procedures you’ll suggest. But patients control whether they’ll implement them or not.

You control how, when and where to adjust. But what the patient’s body does with it is outside your control.

You control your fees. But patients control whether they value your services enough to justify the time and expense.

You control your intentions and expectations. But patients control whether to believe you, trust you or follow you.

Thinking you control what you don’t can lead to anger and eventually, burnout.

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About April 2012

This page contains all entries posted to Chiropractic Practice Blog in April 2012. They are listed from oldest to newest.

March 2012 is the previous archive.

May 2012 is the next archive.

Many more can be found on the main index page or by looking through the archives.