It was Michael Corleone in The Godfather II who repeated his father’s admonition, “Keep your friends close and your enemies even closer.”
Who is your enemy?
Some think it’s the medical profession. Or the pharmaceutical industry. Or the other chiropractor down the street. While these may be competitors vying for the same patients, they are not your enemy. Your enemy is actually the ignorance about, and the disconnection from their own bodies, that plague the vast majority of people in your community. That’s your enemy—a formidable foe.
How many times have you or a team member wondered aloud, “How do people live without chiropractic care?”
Easy. When you’re disconnected from your body, taking a pill to fool it into not sensing pain seems perfectly normal. When you’re disconnected from your body, you’re oblivious to the early warning signs that something is amiss.
Want to grow your practice? Start here.
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