Chiropractic Blog

Most of the books in my personal library are marketing books, and the most recent addition is Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. While there weren’t many surprises, there were lots of confirmations of things I’d read elsewhere. I especially enjoyed the frequent use of fMRI to understand the nervous system effects of certain messages. However, more troubling was the exploration of how companies use “data mining” to form a snapshot of consumer behaviors. But the best information was reserved for the last chapter as he explored the profound effects of peer pressure and word of mouth referrals. It served as further confirmation that every chiropractor should identify the major influencers in their practice and make sure that not only do they have an extraordinary experience, but are able to describe their experience in a persuasive and compelling way to others. A great read for anyone interested in how advertisers and the media get us to part with our cash. Especially, if you’re one who incorrectly thinks they’re affected by advertising!