Reactivations and referrals are the keys to a healthy practice.
Unlike new patient marketing, enhancing reactivations and referrals are signs that reveal your health: your social health.
Since many patients must start and stop care several times over several years before accepting the value of some type of ongoing supportive care, a steady stream of reactivations means your healthy detachment honored their free will agency, making it emotionally safe for them to return without an imagined, "I-told-you-so" scolding.
Well done.
And since a referral is an inspired gift of trust, ample numbers reveal your ability to serve patients without resorting to guilt, shame or judgment to get them to do what you would do. Again, a reflection of your social health.
Turns out, a busy practice is a sign of your social health, not merely your adjusting prowess or marketing skills. True success is always the who, not the do.
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