Chiropractic Blog

In 2010 Google began delivering personalized search results. In other words, if you and I were to enter identical search terms into Google, what you see and what I see will be different, based on where we live, what we’ve searched on in the past; even our political leanings. The Filter Bubble, What the Internet Is Hiding from You by Eli Pariser explores the implications of this technological development. Learn how your search history is bought and sold in fractions of a second and why banner ads for those shoes you were looking at (but didn’t buy) dog you long after you left the site. Sure, the brilliant search capabilities of Google and the others make the Internet useful. Plus, it’s free. But as the opening quote of Chapter One warns, “If you’re not paying for something, you’re not the customer, you’re the product being sold.”