Patients rarely embrace chiropractic for life on their first exposure to it.
Take an inventory of your once- or twice-monthers and you'll discover they've had multiple brushes with chiropractic before embracing it as a regular lifestyle adjunct.
Yet, many chiropractors hammer away at chiropractic virgins, hoping to convince them to use chiropractic the way they use chiropractic. Then, feel like failures when patients don't.
Truth is, patients have heard that "once you go, you have to go for the rest of your life." So they begin care with the goal of beating the house--getting drug-free results without a long-term commitment. Worse, they think you "fixed" them with a dozen visits after 20-30 years of neglect and won't need chiropractic care again! Highly unlikely.
Instead, warn them of their highly likely relapse. Because if they discontinue care once they feel better, a relapse is almost certain. However, their reactivation isn't.
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