The busiest chiropractors recognize they’re in the belief-changing business.
Since patients do what they do because they believe what they believe, then one objective is to be an agent of change. Yet, patients rarely show up in your practice because they want a more complete and intellectually honest understanding of health principles!
Instead, most patients merely want to feel better. And herein lies the tension. Many chiropractors believe that producing great symptomatic improvement without the use of drugs or surgery will change a patient’s wrongheaded beliefs.
Hardly. In fact, great results may inadvertently affirm countless unspoken beliefs about their spine, the “outness” of a vertebra or your even role as a mere spine mechanic!
Chiropractors with stable practices full of lifetime once- and twice-a-monthers know that adjusting above the atlas is far more important than adjusting below it. In fact, if forced they would choose the former over the latter.