I don’t usually read this type of business book. You may know them. They’re written in the form of a short story, a parable or allegory in which the main character faces a challenge, a mentor comes alongside to teach the “grasshopper” new ways, he or she learns the lesson and all is well by the last chapter. The Go-Giver, by Bob Burg and John Mann is that kind of business book. I read the 127 pages over the course of two sittings this weekend—because it was a gift from my friend Dr. Nathan Unruh, the chiropractor in Sioux Falls at the helm of Envive. Plus, his recent recommendation of Patrick Pencioni’s book, Getting Naked (a business fable) was spot on, so I gave it go. Let’s just say, every chiropractor should read this book and practice the five principles it reveals. Especially if you’d like to be helping more people. Thanks Nathan.