Chiropractic Blog

Marketing in the Age of Google, Your Online Strategy is Your Business Strategy by Vanessa Fox is the perfect book for chiropractors who are being dragged against their will onto the Internet. The author defines terms, simplifies key concepts and gives ready examples that bring into focus the bewildering implications of marketing your practice online. While the book doesn’t teach the principles of optimizing a website, it will make any chiropractor an educated consumer when establishing a website to advance his or her practice online. (Over 40% of online searches are now being conducted on YouTube! Can prospective new patients find your practice?) Not only will you get better understanding of organic listings, pay-per-click, search results, analytics and other essentials, you’ll have a much greater appreciation for what we do at Perfect Patients creating and managing chiropractic websites for chiropractors around the world.