"Get the big idea and all else follows."
This is probably one of the most profound chiroisms of all, attributed to B.J. Palmer, a collector of aphorisms, epigrams and pithy one-liners.
What is the big idea?
Some believe it's our self-healing, self-regulating capacity. Others believe it's the universal intelligence that runs the universe and its counterpart, innate intelligence that runs us. Still others believe it's about reductionism versus deductionism. Or how a lack of ease ultimately leads to dis-ease, the precursor of disease.
Regardless of which one(s) resonate with you, contrast it with some of these "small" ideas. Like the germ theory. Small germs. Big fear. But small idea. Or symptom-treating. Big expense. But small idea.
Once you have a grasp on the significance of chiropractic, and as B.J. put it, "The Bigness of the Fellow Within," fear drops away, practice procedures simplify and patient communications are more direct and powerful.