Now I see why Dr. Dane Donohue recommended Start With Why by Simon Sinek after reading Monday Morning Motivation on July 12th. The author makes the observation that companies, practices and individuals that lose their way (usually after a great deal of success), do so because they’ve forgotten their WHY. He asserts that people become loyal evangelists for Apple, Lexus, Starbucks and others, not because of the WHAT they do, but because of WHY they do it. Simon introduces what he calls the Golden Circle—three concentric circles with WHY in the center, surrounded by HOW and enclosed by WHAT. If you’ve forgotten WHY you became a chiropractor, and instead have settled for adjusting to make money (WHAT) or becoming a technique junkie (HOW), I would highly recommend this one.