"Patients don't care how much you know until they know how much you care."
Imagine a patient, surveying your framed chiropractic college diploma on the wall, "So doc, what was your GPA? Did you graduate in the upper, middle or lower third of your class?" Or, "What grade did you get in neuroanatomy?"
Probably hasn't happened. Probably won't. Patients assume that a licensing board has confirmed that you have the smarts to practice. Instead, patients are more attuned to far subtler clues that reveal your intention, confidence and certainty.
How do patients know if you care? By simply observing you and how you show up. Are you a listener? Are you curious? Are you authentic? Are you transparent? Are you interested? Or, are you merely using them to fulfill your own agenda?
Careful! When you care about their health more than they care about their health, burnout is around the corner.