"If patients knew what you knew, they would do what you do."
This one has misled thousands of chiropractors. Repeated at just about every chiropractic gathering at one time or another, this chiroism overlooks the chasm between knowing and doing. In the same way most dental patients know they should regularly floss, but don't, most chiropractic patients know they would benefit from regular, nonsymptomatic chiropractic checkups, but don't.
The truth is, patients do what they do because they believe what they believe.
We all act in ways to remain congruent with what we believe. Thus, doing is a symptom of what you believe. If patients discontinue their care as soon as they feel better, it's because of what they believe, not because of what they know.
If you have any hope of attracting cash-paying families interested in wellness care, you're actually in the belief changing business, not the spine-straightening-curve-restoration-pain-relief business.