Abstract: When new patients are scarce, it’s tempting to look for something to do to make them appear. Screenings. Lectures. Mailings. But this busy work will have only a fraction of its pulling power if you overlook the “being” that comes before the “doing.” Discover how many chiropractors blunt their new patient attractability by assuming unhelpful personas. 5:27
Tags: New patients, have do be, be do have, persona, fixer, coach, educator, doctor, authenticity, chiropractic marketing, marketing ideas