A chiropractor going through a rough patch rarely wakes up with the revelation, "I know! The reason my practice is struggling is because I don't fully understand chiropractic. I've been practicing chiropractic medicine! No wonder patients leave when they feel better!"
If you're "treating" subluxations in your "treatment" rooms or you're ignoring the potential whole-body neurological effects of aberrant spinal biomechanics as you improve spinal function, you probably have a voracious appetite for new patients. Just like medical doctors. With one critical distinction: patients go to medical practitioners first.
This week, vow to explain to every patient that subluxation is a response to physical, chemical and emotional stress. This week, avoid the temptation to treat subluxations in favor of enhancing the patient's ability to self-heal, trusting the body to take care of the rest. It may be a subtle difference, but it will make all the difference in the world.