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March 2010 Archives
Professional caregivers of every ilk are at risk of burnout. While burnout tends to show up as a lethargic, low-energy physical malaise, it's actually an emotional issue. It's a sign your emotional "checking account" is overdrawn.
This overdraft is often the result of investing yourself in situations in which you have little or no control. Such as, whether your intervention produces results quick enough to please patients. Or, whether patients will follow your recommendations. The lack of control, unrewarded effort and patients who want you to do all the work, create a dangerous, "if-they-don't-care-why-should-I" attitude.
Patients aren't the problem. The real culprit is failing to establish clear boundaries.
At your report, clarify where your responsibility ends and the patient's begins. Make sure they know that in many ways they control the outcome of their care more than you do. Even better, avoid the temptation of showing up as the heroic rescuer.
When we set up chiropractor websites through our sister company Perfect Patients, it doesn’t take long before the conversation turns to Search Engine Optimization (SEO). This is the art and science of getting a website to become visible to the major search engines and rank highly for the search terms someone might use to find a chiropractor on the Internet.
There are probably as many or more misconceptions about SEO than myths about chiropractic!
When you eliminate the smoke, mirrors and hyperbole surrounding SEO for chiropractors with websites, it’s a sobering game changer. Allow me to do so.
Continue reading "Getting On Page One of Google" »
Leadership is the process of assuring others that the future will be better than the present. You become a leader of patients by helping them see a better tomorrow.
Find out what patients really want. Sure, they want relief, but what they really want is something far greater. Don't settle for the "first right answer." Dig.
Whether it's a new career, a life partner or a sense of ease, it all begins by seeing it. Help them form a clear and vivid mental image of it. Remind them of how it could be. Help them see beyond the distractions of the urgent present and transport them to the possible future. Keep their focus on the goal.
Leaders are actually servants, helping others get what they want. When you add value in this way, not only will you be handsomely rewarded, you'll have delivered the most powerful adjustment of all: hope.
I met the author of Killing Sacred Cows, Garrett Gunderson at the Chiropractic Leadership Alliance (CLA) Total Solution boot camp about two weeks ago. Then, I listened to his On Purpose interview and immediately bought his book. It profoundly resonated with me, and as a chiropractor, it probably will with you as well.
If you’re living your Soul Purpose, why would you want to retire from chiropractic? Is there any basis for the belief that we should work at a job for 40 years, become economically stagnant (retire) and then die? And that’s just the start. If you or your spouse have an IRA, 401k or some other retirement fund, after reading this book you might see the folly of it, and like me, take the penalty and tax hit and shut it down.
You and I are held in financial bondage by believing many of these myths. Such as “Money is Power,” “High Risk = High Returns” and even the classic, “A Penny Saved is a Penny Earned.” If you have any hope of not being a ward of the state in your old age, read this book!
You’ve probably heard that “England and America are two countries separated by the same language.” Apparently, add chiropractic to the mix and you have an even greater separation.
I mention this because on Monday, March 8, 2010 the General Chiropractic Council (GCC), the governmental body ostensibly created to “protect patients” (apparently from chiropractors) and “set standards” (apparently for chiropractors), released their new leaflet (brochure), “What can I expect when I see a chiropractor?”
Besides being a collector of chiropractic brochures going on 25 years, I’m keenly interested in what the GCC might have to say. Especially in light of the recent brouhaha regarding what is permissible for a chiropractor to publish on his or her practice website in the UK.
I quickly found two serious, yet common errors on the second page. And they weren’t merely typographical errors.
Continue reading "Crossing the Line" »
True success is about raising your standards. Settling, tolerating and accepting the status quo are treading-water strategies of the average; the mediocre.
Raise your physical standards. Shed the extra 10 pounds. Get to bed earlier. Wake 15 minutes sooner. Exercise five minutes longer. Get to the office 30 minutes earlier. Plan next year's vacations.
Raise your intellectual standards. Shun all commercial radio, television and newspapers. Read the books you've neglected. Journal. Relisten to those motivational tapes.
Raise your emotional standards. Stop all gossip. Drive the speed limit. Say, "I love you" to three people today. Introduce yourself to a stranger. Let someone else to be right.
Raise your spiritual standards. Worship. Fast. Express your gratitude. Forgive others. Forgive yourself. Conduct random acts of kindness. Secretly give money to someone in need.
As you hold yourself to higher standards, the new you attracts a new set of people, things and circumstances!
The ancient Greek Hippocrates handed down his classic admonition in the 4th century B.C., contained within the Hippocratic Corpus.
What you may not know is that these four words are absent in today’s version of the Hippocratic Oath medical schools administer to their graduates. And as a result, all types of medical mischief abound, from abortion, infanticide and doctor-assisted suicide to becoming the lapdogs for pharmaceutical companies peddling concoctions that routinely kill hundreds, probably thousands, worldwide every day.
So, we shouldn’t be surprised that chiropractic isn’t immune to the same pressures of cultural relativism, political correctness and the Cult of Scientism. This is borne out by the growing number of chiropractic influencers (I don’t know what else to call them. They’re not leaders.) who are embarrassed by the principles laid down a century ago establishing chiropractic as a separate, distinct and nonduplicative healing art, separate from the practice of medicine.
Continue reading "First Do No Harm" »
Just got back from The Conversation debrief in Denver. As usual, lots of interaction, a couple of tears, lots of laughs and an epiphany or two. Leading these conversations is one of the most difficult, enjoyable and emotionally rewarding things I get to do.
Each one is different. This time we seemed to explore the importance of clear, personal boundaries more than in past Debriefs. At first glance, this doesn’t seem like a topic that would help a chiropractor grow his or her practice, but it is. Probably, because most consulting and coaching programs focus on the “doing” of chiropractic. But you already know that doing what you used to do, doesn’t work.
If you’ve considered attending this intimate, 30-day program, watch the video and secure your seat at the table for the next Conversation closing on April 16 followed by the Denver Debrief on May 15-16. I guarantee it will be worth it. (Read what previous attendees have said.)
It's the who, not the do.
Thinking that doing this or saying that will produce new patients is a linear, mechanistic notion that doesn't properly reflect how a practice grows. Imagining that implementing a technique or procedure will produce new patients is actually manipulative and self-serving.
Begin by clarifying why you desire new patients. Is it to help others? Or to help yourself?
If your interest in new patients is to generate income, reach a goal, pay your bills or even fill gaps in your schedule, chances are new patients remain elusive. If, on the other hand, new patients mean new opportunities to serve, introduce the truth, save others from risky drugs or irreversible surgery, new patients manifest more easily.
Prospective new patients see your heart. They detect your motives. Start there. Because all things being equal, getting new patients is more about who you are, than what you do.
I remember my high school economics teacher telling us that if we were ever to fall asleep in class, and awaken, discovering that we had been asked a question that we didn’t hear, answering with “supply and demand” would likely be correct nine times out of ten.
This came to mind last week when I was speaking with a chiropractor who observed that many chiropractors already have their care plan designed for the next 100 new patients—whom they haven’t even met yet! You know the plan. Three times a week for the first four weeks, two times a week for the next four weeks, once a week for the next four weeks, etc.
Passionately repeating this mantra (as if it were handed down by D. D. Palmer himself), or neglecting the critical thinking necessary to see its obvious shortcomings, reveal a few of the underpinnings of struggling practices. Worse, if a patient were to ask, “Why three times a week?” the orchestra tunes up and the tap shoes come out.
Continue reading "Take Two and Call Me in the Morning" »
Q: During our Conversation last November, you mentioned something about "sacred time.” I made a notation in my journal to ask you about it but forgot to. Could you give me the jest of how you see 'sacred time'?
Continue reading "Dear Bill" »
Do you feed vampires?
A "vampire" is a pejorative used by some chiropractors to describe certain high-maintenance, energy-draining patients. And while labeling others in this way is unwise, it's especially unbecoming if you'd like to see yourself as a facilitator or healer. Or want to become one.
What chiropractors who use this term are actually saying is, "I have such poor personal boundaries, I allow certain patients to affect me in unhealthy ways. I am so dependent on people liking me that I find myself saying and doing things that I shouldn't and I'm resentful for not being true to myself."
Yes, there are people who need your acceptance more than others. And there are those who are less certain and more fearful than you. That's why they consult you! Make sure that your reaction, which is the one thing you can control, doesn't reveal your own fears and uncertainties.
Is the future of the chiropractic profession more likely assured by being an evidenced-based-treatment-for-skeletal-muscular-maladies-by-restoring-proper-spinal-biomechanics or by being a vitalistic-art-science-and-philosophy-addressing-whole-body-health-by-invoking-the-self-healing-qualities-imbued-living-things?
Which model best serves the patient, the chiropractor, the profession and the planet?
If you’ve had your head down, applying chiropractic principles to patients, trying to get paid by insurance companies and running a small business, you may not have had the time (or interest) to explore such questions. That’s understandable. But crunch time is coming and it’s important to know where you stand on this issue.
Continue reading "'Tic and 'Tor" »
This page contains all entries posted to Chiropractic Practice Blog in March 2010. They are listed from oldest to newest.
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