"Don't accept candy from a stranger."
Great advice if you're six years old. But if a fear of strangers lingers into adulthood, as it does for many, your practice is likely suffering.
Reduced to its most basic, new patients come from telling the chiropractic story to as many strangers as possible. So, if you're afraid or uncomfortable around strangers (or don't encounter many), are unclear what chiropractic is or believe great results alone should produce appreciative patients who refer others, then you're probably not helping as many people as you could.
But an underperforming practice pales in comparison to the isolation and separation you feel. This week, turn this around by seeking out opportunities to introduce yourself to strangers. They will appreciate your gesture and who knows what could develop?
Oh, but be careful. They may have their own stranger issues. After all, to a stranger, you're the stranger!