There’s a lot of talk about the role of social media and chiropractic practice building these days. Some believe it’s the greatest thing since sliced bread. Others are cautious and frankly a bit skeptical. I’m in that camp. Especially after reading Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
But this book covers much more than Twitter and Facebook! It’s really about how you manage your online identity. And while many chiropractors rarely take it further than having a chiropractic website, understanding the growing role that the Internet plays in “reputation management” and connecting your practice to your community is crucial. (If you haven’t yet experienced the helplessness of an unfair “review” by a disgruntled patient, you will. Are you prepared?)
If you’ve shunned the Internet, don’t know the lingo or simply want some levelheaded thinking about how to use it to grow your practice, you’ll find this book easy to read and very helpful.