On what assumptions have you based your practice?
Chances are that when you chose chiropractic as a career and opened your practice, you did so based on a series of assumptions. Such as, chiropractic will help get sick people well. There are enough people who want chiropractic care to have profitable practice. And of course the assumption that with sufficient research, chiropractic will be embraced by the mainstream.
More troubling are some other assumptions made by chiropractors who find themselves struggling. Such as, patients want health. Doing a great job produces referrals. If you say the right words, you can get patients to value their health. And the all too common assumption that lowering fees will increase patient volume!
Make a list of the assumptions you make. Hold them up to the light. Are they true? Remember what happens when you assume--you make an "ass" of "u" and "me."
