Are some of your adjustments better than others?
In far too many practices, the first patient or two of the day receive inferior care. Like an undisciplined basketball player who resents having to do the drills, the wind sprints and the free-throw practice, many chiropractors just want to play. They arrive at the practice mere minutes before their first patient. They're not warmed up. They haven't visualized the day. And they're little more than human pneumatic devices.
This can be costly. Besides reducing the adjustment to a soulless mechanical thrust, the accompanying lack of presence obscures opportunities for more profound listening and the insights that have are the trademark of legendary healers.
This week, get to the practice earlier. Prepare for every patient. Rehearse conversations. Show up alert, intuitive and ready to serve. Then you'll know what they need besides an adjustment, whether it's information, encouragement, hope or merely a willing ear.