As a small business owner, an important question to ask yourself is, "What business am I in?"
It may seem like you're in the chiropractic business, the health care business or even the chiropractic-adjustment-delivery-business.
Careful!
These might constitute an adequate "first right answer," but dig deeper. Because while you obviously examine, report, inspire, adjust and lead patients, it may not be the business you're in. Because the ability to help patients is only possible by building trust, supplying education, producing hope, changing beliefs, creating new meaning, enlarging possibilities and sharing the truth. In fact, without these, your significance is limited, short lived and rarely blossoms into influential, long-term relationships.
Your purpose is not to adjust patients. My guess is that adjusting patients helps advance or fulfill your purpose. So, what is it? You'd want to know. By not knowing, you're reduced to a human doing from a human being.