Law of Supply and Demand
The Law of Supply and Demand suggests that the supply is created by the demand. Not the other way around. What do you supply? But a better question is, what do patients demand?
Careful that you aren't supplying something that patients don't want or value enough to pay for. Many chiropractors attempt to sell wellness to patients who simply want to feel better. Others sell spinal curve restoration to patients who merely want their symptoms to stop impairing their golf game or ability to earn a living.
Answering a question that isn't being asked, scratching where it doesn't itch and wanting true health for patients who have considerably lower dreams is a recipe for frustration, disappointment and misunderstanding.
Finding an existing need and filling it is more pragmatic than attempting to create a new need and filling it. Do you know what patients want? Find out. How? Ask!