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Broad Brush

broad-brush.jpgTurns out my tantrum (Deprogramming Chiropractors) has inadvertently hurt some people that I love dearly. Secondly, I may have underestimated the attention these musings and rantings receive. (It’s not exactly peer reviewed, if you know what I mean.) And worse, caused enough doubt that it might have prompted a coachable chiropractor not to get some needed help. Allow me to clear up some misunderstandings.

While it was convenient for me to paint all practice management/consultants with a broad brush, the fact is, there are some shining examples of what coaching can and should be. In fact, I’ll name a few of them in a moment. But first allow me to clarify:


    • I remain unwavering against manipulation in any form—whether done on an adjusting table, in front of the X-ray view box or by a well-intentioned relative.

    • I believe that anyone who wants to get better at just about anything can benefit from a good coach. (I have one.) Yet, if the client thinks success is something you do, rather than something you are, it’s possible to pervert even the best advice.

    • A solid, stable practice is the result of referrals and reactivations. Advice, procedures, techniques or patient policies that come from me or anyone else that thwart these important “votes-of-confidence” from patients are counterproductive and ultimately damaging.


Clearly, the chiropractic profession needs committed experts who can help grow and guide chiropractors who want to go from merely good to great. Here’s why:

    1. Generally, most students who graduate from chiropractic college lack sufficient business skills to open and run a successful practice. Life University is a stunning example of an institution that has recognized this void and is going to extraordinary lengths to fill it. There may be others, however, this lack of business smarts cripples far too many practitioners.

    2. The profession is burdened by low self-esteem and a second-class mentality. Successful coaches can uplift members and remind them of their value and importance. Lacking the social and cultural authority afforded medical doctors, a tribe of like-minded chiropractors in a coaching program, monthly philosophy gathering or mastermind group can have tremendous value.

    3. If you have doubts about chiropractic, headspace issues, vague boundaries or a lack of clarity or sense of purpose, a coach who understands chiropractic and who has already been-there-done-that-got-the-t-shirt-and-the-DVD can save you some needless fumbling.


I was reminded by several that if it weren’t for the invitations that have been extended to me from various coaching/management programs, I wouldn’t have the platform to share my “patients-point-of-view” here or elsewhere. True.

Who are these individuals and organizations who provide superior service and have a proven track record of producing delighted clients? And who, at least from my vantage point, avoid the “dark side” of consulting? Here are the one’s I’m personally familiar with:


The Cabin Experience by Dr. Larry Markson
The Masters Circle. Dr. Robert Hoffman and Dr. Dennis Perman
Breakthrough Coaching. Dr. Mark Sanna
Ward Success Systems. Dr. Charles Ward
Rosen Coaching. Dr. Russ Rosen
Chiro Advance Services. Heidi Ferrell
KMC University. Kathy Mills Chang

Please, don’t take this short list as a denunciation of those who aren’t named. I’m sure there are others who are excellent examples of a Golden-Rule-style of coaching. It’s just that these are the programs and individuals I know personally and have proof that they delight clients.

So, while it was handy to cast dispersions and write off an entire industry, such broad generalizations are rarely true. That would be like saying ALL chiropractors are _____. Or that ALL medical doctors are _____. Or that ALL politicians are _____. Well, maybe in the case of politicians such generalizations are true.

Just kidding.

Comments (1)

Thanks Bill, I enjoyed the last 2 posts. I have used a practice management company in the past and thought it was very helpful in setting up a system for my practice. They helped to lay out a plan so I could concentrate on the patient. They had some of the bad things you mentioned, but you take away the good things and can come away with a good experience.

One of the best pieces of advice I heard was from you Bill. You said to act as the bus driver in your practice. Happily let people in to your practice and happily let people just as bus driver would do. Some people are just not ready to get chiropractic on their first try and may need to start and stop many times. If you happily let them go when they are not ready, they will happily come back when they are ready. I have tried to take it one step further and act a bus driver/tour guide. While they are on the bus you are acting as the tour guide explaining the whats and whys of chiropractic and chiropractic philosophy and then you happily say goodbye when the tour is over.

This has saved me from all the wrenching and worry about what I may have done or said to make them quit their care early. Now I know it may not have been me at all. Patients have busy lives and may not be ready for chiropractic right now, but when they are, I happily let them back on the bus and embrace them.

Thanks Bill! Keep up the good work!

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From June 17, 2009 11:46 AM

This page contains a single entry from the blog posted on June 17, 2009 11:46 AM.

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