Turns out my tantrum (Deprogramming Chiropractors) has inadvertently hurt some people that I love dearly. Secondly, I may have underestimated the attention these musings and rantings receive. (It’s not exactly peer reviewed, if you know what I mean.) And worse, caused enough doubt that it might have prompted a coachable chiropractor not to get some needed help. Allow me to clear up some misunderstandings.
While it was convenient for me to paint all practice management/consultants with a broad brush, the fact is, there are some shining examples of what coaching can and should be. In fact, I’ll name a few of them in a moment. But first allow me to clarify:
• I remain unwavering against manipulation in any form—whether done on an adjusting table, in front of the X-ray view box or by a well-intentioned relative.
• I believe that anyone who wants to get better at just about anything can benefit from a good coach. (I have one.) Yet, if the client thinks success is something you do, rather than something you are, it’s possible to pervert even the best advice.
• A solid, stable practice is the result of referrals and reactivations. Advice, procedures, techniques or patient policies that come from me or anyone else that thwart these important “votes-of-confidence” from patients are counterproductive and ultimately damaging.
Clearly, the chiropractic profession needs committed experts who can help grow and guide chiropractors who want to go from merely good to great. Here’s why:
1. Generally, most students who graduate from chiropractic college lack sufficient business skills to open and run a successful practice. Life University is a stunning example of an institution that has recognized this void and is going to extraordinary lengths to fill it. There may be others, however, this lack of business smarts cripples far too many practitioners.
2. The profession is burdened by low self-esteem and a second-class mentality. Successful coaches can uplift members and remind them of their value and importance. Lacking the social and cultural authority afforded medical doctors, a tribe of like-minded chiropractors in a coaching program, monthly philosophy gathering or mastermind group can have tremendous value.
3. If you have doubts about chiropractic, headspace issues, vague boundaries or a lack of clarity or sense of purpose, a coach who understands chiropractic and who has already been-there-done-that-got-the-t-shirt-and-the-DVD can save you some needless fumbling.
I was reminded by several that if it weren’t for the invitations that have been extended to me from various coaching/management programs, I wouldn’t have the platform to share my “patients-point-of-view” here or elsewhere. True.
Who are these individuals and organizations who provide superior service and have a proven track record of producing delighted clients? And who, at least from my vantage point, avoid the “dark side” of consulting? Here are the one’s I’m personally familiar with:
The Cabin Experience by Dr. Larry Markson
The Masters Circle. Dr. Robert Hoffman and Dr. Dennis Perman
Breakthrough Coaching. Dr. Mark Sanna
Ward Success Systems. Dr. Charles Ward
Rosen Coaching. Dr. Russ Rosen
Chiro Advance Services. Heidi Ferrell
KMC University. Kathy Mills Chang
Please, don’t take this short list as a denunciation of those who aren’t named. I’m sure there are others who are excellent examples of a Golden-Rule-style of coaching. It’s just that these are the programs and individuals I know personally and have proof that they delight clients.
So, while it was handy to cast dispersions and write off an entire industry, such broad generalizations are rarely true. That would be like saying ALL chiropractors are _____. Or that ALL medical doctors are _____. Or that ALL politicians are _____. Well, maybe in the case of politicians such generalizations are true.