One classroom has 32 students. The other 16. Who gets the better education?
The one with the better student/teacher ratio, right? Not necessarily. The classroom of 16 students is resigned, unwilling and disengaged. The 32 had to apply, were hand selected and grateful for the opportunity. Still convinced that the smaller class size gets a better education?
How badly do patients in your “classroom” want your explanations, meaning making and educational message? Patient education isn’t just about your intention, the methods or the tools you use to share the truth about chiropractic. Each patient’s attitude is important too.
What a patient wants affects how accessible they are to your educational overtures. Patients who want more (more health, more vitality and greater well-being) tend to be more available than those who want less (less pain, less disability or less responsibility).
Which type of patient are you attracting? Those who want more or those who want less?