There's a popular notion that if you conceal your beliefs in favor of appealing to what patients want, you'll be seen as more attractive and enjoy greater success.
Not true.
At first glance, taking the populist's angle in your patient communications, pandering, chameleon-like to the lowest common denominator makes sense. But the cost is high: A disrespect for patients. A cynical, healthier-than-thou attitude. Which turns into anger. And eventually burnout.
By the time patients resort to consulting a doctor (of any ilk), they have lost their bearings, are uncertain and looking for someone more certain than they are. Wetting your finger and putting it to the wind makes you appear opportunistic and uncertain. Instead, boldly tell your chiropractic story, whether the Pain Story, the Bone Story, the Nerve Story or the Lifestyle Story. Whichever one(s) hold the greatest certainty for you.
Then can you offer what patients really want: Hope.