Love keeps no records of wrongs.
What many overlook is that a true chiropractic practice is about two things: referrals and reactivations. Those consumed by how many new patients they see either miss the point or have been misled into thinking wide rather than deep.
A referral is a gift. Ask for them if you wish and you may get a guilt offering or the name of someone who could benefit from chiropractic care, but a true referral is volitional. A surprise. Unexpected.
A reactivation is proof you didn’t make the patient wrong. Or small. Or feel stupid because he or she didn’t embrace your vision of health on their first exposure to it.
Since most patients don’t “get” chiropractic their first time, keep no records of wrongs. Instead, you might observe in passing, “Looks like it’s been awhile since you’ve been in. Welcome back. Let’s get started!”