Don’t compete, create!
If you feel threatened by the new chiropractors moving to town or the changing economic climate, you’ve been misled into thinking you’re living in a zero-sum world. Competition leads to winners and losers. Creativity leads to new possibilities and unlimited potential.
Create extraordinary patient experiences. Create deep and meaningful patient relationships. Create new ways of communicating chiropractic. Create a more efficient procedure. Create systematic ways of keeping in touch with inactives. Create a way to keep yourself more present with patients. Create a clear vision of the outcomes you desire. Create gratitude for those who show up. Create new, higher levels of health.
Create ease rather than battling symptoms.
Avoid the temptation of imagining that your particular challenges are due to what others do or have done. Instead, raise the bar, become more relevant and create a better mousetrap. And watch patients beat a path to your practice!