Is competition actually a form of envy and jealousy?
I meet some chiropractors who, instead of reaching out to the new chiropractor in town or supportive of the chiropractor down the street who uses a vastly different technique, are inclined to see these as competitors. To be destroyed and eliminated!
This zero sum game of thinking comes from the misguided notion that there is a finite number of new patients to go around. Apparently, so the thinking goes, if those other chiropractors get new patients then you won’t get them.
This is absurd.
Turns out, if more people in your community understood chiropractic, there would be such a demand for what you do there wouldn’t be enough chiropractors to go around! A shortage of new patients simply means you haven’t been telling the chiropractic story to enough strangers. When you create new patients you no longer have to compete for new patients.