Would someone want to buy stock in your practice after calling your office?
It's so rare to encounter people on the front lines of the service industry that you can tell actually care. All too often, you walk into a service establishment and the first impression is someone who really doesn't want to be there or who is "above" providing any service beyond adequate.
"I'm too cool to be here," says their body language.
"I'm only doing this to pay my tuition," says the tone of their voice.
"You're just an interruption to what I really love doing," says their facial expression.
You can't hide your disdain, disrespect or dissatisfaction with your life, your job or your customer. Callers can hear your smile (or frown) and they can sense your commitment (or lack of it) in your voice.
Fake it if you must. But better is to recognize that serving others is our highest calling.