If you follow these posts at all, you know that I’m a huge fan of Seth Godin. His last book, The Dip, has been topped (so-to-speak) by his most recent installment, Meatball Sundae. As an entrepreneur with one foot in atoms (Patient Media) and the other in bits (Perfect Patients) I find his insights to be especially relevant. It’s the first book in which he mentions chiropractic by name! It appears on page 45. “I could go on, of course. I could talk about how the millions of full- and part-time real-estate brokers are facing an uncertain future. How everyone from chiropractors to worker’s-comp agencies are facing a challenge in getting new business. But I won’t.”
Actually he does. He explains why most advertising doesn’t work. And the 14 trends affecting you, me, your patients and your future.
The title? It comes from the notion of adding whipped cream and toppings (the Internet) to what is already there—the pedestrian meatball (adjusting) that pays the bills. You gotta read this! Or you’ll be stuck with your version of paneling, shag carpet and wishing for the ‘good old days.’