Is your fear of strangers interfering with your ability to get new patients?
If you're like many of us, your mother imbued you with a fear of strangers. This may have served you as a child walking home alone from school. But today it's wreaking havoc on your new patient acquisition ability, since new patients come from telling the chiropractic story to as many strangers as possible.
The Disney organization refers to the essential skill necessary here as being "aggressively friendly." It's an unusual combination of words!
It means being deft at introducing yourself. Speaking first. Having ease around strangers. Volunteering something about yourself. Being proficient at small talk. Making others feel comfortable around you. Explaining what you do in a way that prompts others to want to know more. Having a well-developed sense of curiosity helps.
Here's what's so ironic. To the strangers you're apprehensive about, you're the stranger!