I still meet chiropractors unfamiliar with the work of Michael Gerber. His insights into the small business trinity of entrepreneur, manager and technician should be required reading at every chiropractic college.
So, if you left chiropractic college thinking you just had to be a great diagnostician and proficient adjuster, and a line would form in front of your office, immediately get a copy of The E-myth Revisited at your nearest bookstore! (Or click the link to buy it at Amazon.com) Install systems that will free you. Rise above the temptation of “doing it, doing it, doing it.”
If you want to help more people, make a difference and leave a legacy, you must develop your managerial and entrepreneurial muscles. Otherwise, you’ve sentenced yourself to a job. Maybe a great job, but a job nonetheless.
While you’re at it, jettison the myth that great businesspeople aren’t great healers. In my travels, I’ve seen just the opposite.