Even if you used to be the last one chosen for the team, these days you're the team captain. Patients expect (deserve) an enthusiastic, optimistic and confident chiropractor who is prepared to lead them to a better future.
This invokes the Law of the Lid, which means that patients rarely get healthier than you, physically, socially and mentally. Thus, if you're promoting healthier habits, better spinal hygiene, prevention or especially wellness, you and your team must be an example of extraordinary health. Otherwise, you lack the authenticity required to lead and influence. Who you are determines whom you can attract.
You're the leader. Either you have the credentials to inspire patients to follow you to higher levels of health and wellness, or patients detect a hollow, "do-as-I-say-not-as-I-do" attitude and leave, outgrowing your leadership.
Perhaps it's what Gandhi meant when he observed, "Be the change you wish to see in the world."