Patient Media

« October 2007 | Main | December 2007 »

November 2007 Archives

11/04/07

Telling the Truth

What are you hiding from?I was inspired to write this posting after thinking about how I used to be. For years, I tried to say the right things and do the right things to be liked, appreciated and for the ultimate desire: to be admired by others. In fact, if the truth be told, I lived for others. I suspect this trap has ensnared others.

Living life as a chameleon is not only hard work, it doesn’t produce the affirmation commensurate with selling one’s soul for acceptance. Worse, trying to show up in a way likeable to others is not only a draining, full time job, it surrenders your life to a beige mediocrity. Attempting to be liked by others is an endless game without half-time breaks or even a scorecard. Getting sucked into this vortex practically guarantees obscurity and ineffectiveness. It’s the perfect con that distracts us from making a difference.

I remember a very famous chiropractor who once admonished, “If you’re not pissing a few people off, you’re not doing anything!”

Continue reading "Telling the Truth" »

11/05/07

Monday Morning Motivation

If you still have emotional wounds from being turned down for the high school prom or find patient rejection painful for other reasons, you may not understand what “yes” and “no” mean in patientese.

“Yes” can mean, “Sure, but it better work in three visits or I’m out of here.” Or maybe, “I’m putting the responsibility for my recovery on your shoulders.” Not to mention the popular, “Whatever my insurance company will pay for.”

“No” can mean, “Not yet.” Or, “I need to think about it.” Or, “Maybe some other time because I have more pressing priorities.” Or perhaps, “Chiropractic makes total sense but I need Ralph’s approval first.”

Turns out a “yes” may not mean, “By all means!” and a “no” may not mean, “No way!” So, be less inclined to pat yourself on the back when you encounter a yes, and even less inclined to beat yourself up when you encounter a no.

11/12/07

Monday Morning Motivation

Even if you used to be the last one chosen for the team, these days you're the team captain. Patients expect (deserve) an enthusiastic, optimistic and confident chiropractor who is prepared to lead them to a better future.

This invokes the Law of the Lid, which means that patients rarely get healthier than you, physically, socially and mentally. Thus, if you're promoting healthier habits, better spinal hygiene, prevention or especially wellness, you and your team must be an example of extraordinary health. Otherwise, you lack the authenticity required to lead and influence. Who you are determines whom you can attract.

You're the leader. Either you have the credentials to inspire patients to follow you to higher levels of health and wellness, or patients detect a hollow, "do-as-I-say-not-as-I-do" attitude and leave, outgrowing your leadership.

Perhaps it's what Gandhi meant when he observed, "Be the change you wish to see in the world."

11/18/07

Your Patients Complete You

marriage.jpg“It’d be a great business if it just weren’t for patients.”

Countless chiropractors lament about their frustration with patients who don’t “get” chiropractic or who refuse to follow the most rudimentary directions to enhance their recovery. Missed appointments. Self-sabotaging behaviors. Reliance on how they feel. Acting on the uninformed biases of friends and family. Dropping out of care when their limited coverage ends.

You know the list.

What many chiropractors overlook is that they actually attract the types of patients who show up in their office. It’s not some luck of the draw! You and your staff play an active part. You’re either doing things (procedures, scripts, policies, etc.) or showing up in ways that attract certain types of patients to your office. So, if you aren’t pleased with the types of patients who want to begin care in your office, you may want to make some changes. In you.

Continue reading "Your Patients Complete You" »

11/19/07

Monday Morning Motivation

I still meet chiropractors unfamiliar with the work of Michael Gerber. His insights into the small business trinity of entrepreneur, manager and technician should be required reading at every chiropractic college.

So, if you left chiropractic college thinking you just had to be a great diagnostician and proficient adjuster, and a line would form in front of your office, immediately get a copy of The E-myth Revisited at your nearest bookstore! (Or click the link to buy it at Amazon.com) Install systems that will free you. Rise above the temptation of “doing it, doing it, doing it.”

If you want to help more people, make a difference and leave a legacy, you must develop your managerial and entrepreneurial muscles. Otherwise, you’ve sentenced yourself to a job. Maybe a great job, but a job nonetheless.

While you’re at it, jettison the myth that great businesspeople aren’t great healers. In my travels, I’ve seen just the opposite.

11/20/07

Identity Crisis

identity.jpgI just got back from a speaking gig at a chiropractic college. I had the privilege of spending two hours with students who are about to complete their college studies and, with the end in sight, have a heightened interest in the implications of actually applying what they’re learning.

Many are confused.

And no wonder. Not just because my presentation usually interrupts their left-brain dominated existence, but also because much of their education has a decidedly medical fragrance. The philosophy of chiropractic and its metaphysical foundations have been suppressed in favor of a more limited, mechanical perspective. Is subluxation real? What do patients want? What if chiropractic doesn’t work? Should I wear a lab coat? What will the insurance companies pay for?

Ah. Follow the money!

Continue reading "Identity Crisis" »

11/26/07

Monday Morning Motivation

Certainty prevails.

On the perceptual side of the doctor/patient relationship (where patients find hope, an essential ingredient for healing), is your ability to project certainty. Great healers emerge by combining certainty, extraordinary intuition and showing up as an egoless servant.

Seven pillars of certainty include:

Wisdom—your confidence derived from a history of applying knowledge.
Faith—your willingness to trust chiropractic principles and banish doubt.
Clarity—your ability to accurately visualize the hoped-for outcome.
Intention—your purity of thought, word and deed. Can you be trusted?
Boundaries—your acknowledgment of what’s yours and what’s theirs.
Resources—your energy, skill, abundance and even your own health.
Discernment—your awareness of subtle nuances overlooked by others.

Which of these have you allowed to sabotage your certainty? Which have you neglected? Which produce doubt?

As your certainty rises, so does the quality of your life, the depth of your influence and your ability to get things done.

Dear Bill Patients Running the Practice

Patients have free will.Q: “I work primarily with Amish people. Since they have to hitch up their horse and come in to town (which may take awhile, since they travel 10 mph) they use excuses like: I'm busy, if I'm still hurting, I might come in, can I wait till next week or next two weeks?, etc. How can I be more confrontational? I do not want the patients to run the practice, but at the same time, I do not want them upset with me, because in the Amish community, word travels like fire.”

Continue reading "Dear Bill Patients Running the Practice" »

11/29/07

Thank God, I'm Analog!

analog.jpgI’m on vacation this week working on the next batch of Monday Morning Motivation broadcasts and some other cool projects. It occurred to me that life isn’t just digital (on or off, dead or alive) but shades of gray. Thankfully, because we subluxate rather than die when presented with certain amounts of stress, we each get to experience varying degrees of this thing called life.

Because our wonderful soul package (our body) is so accommodating to our mistreatment of it and our abuse generally takes years to erupt into obvious problems, we are often poor judges of our own well-being. Like the fish who doesn’t know he’s in water, asking a patient to describe their subjective well-being is an exercise in futility. That's when patients go digital. They are either aware that obvious symptoms are present or their lack of health hasn’t reached the symptomatic level yet. Yes or no. On or off. Symptoms or no symptoms.

Continue reading "Thank God, I'm Analog!" »

About November 2007

This page contains all entries posted to Chiropractic Practice Blog in November 2007. They are listed from oldest to newest.

October 2007 is the previous archive.

December 2007 is the next archive.

Many more can be found on the main index page or by looking through the archives.