This summer I've shared a few of the 3,000 proverbs written or collected by King Solomon. Here's the final one for the summer:
3:3 Never tire of loyalty and kindness. Hold these virtues tightly. Write them deep within your heart.
It may surprise you, but most inactive patients still see you as their chiropractor. Do you see them as a patient? It's tempting to abandon patients who are in the dormant phase of their relationship, but the true test of a practice is maintaining a connection with those you've helped in the past.
A birthday (one of the two times each year a patient is likely to think about their health) is the most obvious opportunity. As patients age, they get fewer birthday greetings, so your thoughtfulness can have high impact.
Exhibit kindness by acknowledging them without a direct overture to resume care. You're merely keeping in touch, letting them know that they're on your mind and you still see them as part of your practice family. Consider using our Relief & Wellness patient newsletter, our wide range of postcards and 50 Patient Letters to demonstrate your loyalty.