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But That’s Just Not Me

What are you afraid of?Suggestion: You could consistently hand out brochures so patients could more easily tell others about chiropractic and your office.

“But that’s just not me.”

Suggestion: You could become a proficient public speaker and arrange to give talks to civic groups and service organizations about natural health care methods.

“But that’s just not me.”

Suggestion: You could urge parents to bring their children in for a chiropractic check up and help prevent some of the problems you see in adults.

“But that’s just not me.”

Suggestion: You could invite a couple of patients to lunch and find out ways you could improve your practice and deliver a higher level of patient-centered care.

“But that’s just not me.”

It’s amazing that so many chiropractors will reject suggestions that are drop dead certain to grow their practice. Either the ideas are beneath them (real doctors don’t have to do _______) or they reject them because they’re outside their comfort zone. Yet, personal growth, which precedes all professional growth, occurs only by pushing beyond what is comfortable. You’ve already done all the easy stuff to grow your practice. From now on, practice breakthroughs will occur only by taking emotional risks.

Wanting to avoid feeling uncomfortable is much like the way patients think of physical pain. In other words, it’s bad and is to be avoided. In the same way patients fail to see pain as a warning sign (thinking pain is the problem), many chiropractors think being uncomfortable is the problem. So they go to great lengths to avoid anything new or circumstances that would stretch themselves.

This is the domain of cowards. They forget life is supposed to be an adventure. They’ve bought the lie that safety and security is more important than learning and growing. Fundamentally, it’s a sign of not trusting oneself. This of course makes it difficult for patients to trust them. Which causes the chiropractor to doubt himself or herself. Which shows up as a small, struggling practice. Which causes patients to doubt. And on and on it goes.

If you find yourself in this self-inflicted tailspin, recognize that you’re the only one who can pull yourself out of it by consciously putting yourself at risk, proving to yourself that you won’t melt from a few tears and you won’t die by facing the unknown. This fear thing that has you in bondage is merely a schoolyard bully. Confront the bully and he backs down. Slinks away.

This is all about your emotional health. Those with poorer clinical skills have busier practices because they have shed some of this emotional baggage. Those who barely passed the board examinations but are making a greater impact in their community than you have exorcised some of these emotional demons. Those who heal themselves go through, rather than around—they feel uncomfortable and do it anyway.

“But that’s not me.”

Maybe not now. But it could be.

Comments (2)

Tony Rusoo:

The only time I saw progress in my office is when I went beyond what everyone else was doing.
"That which you outflow, you will inflow."
"What you sow, so shall you reap."
No matter what philosophical interpretation you ascribe to, it all means the same thing. Unless you challange your limits, push them further, you will be stuck where you're at. So if you do like everyone else does, you will be like everyone else. If you conduct yourself financially like everyone else, you will be like everyone else; broke! If you complain about your practice not being "busy enough", complain about OHIP delisting, question your carrier choice, you'll be just like everyone else; struggling and miserable. But if you break your comfort shell and get the Chiropractic message out, you too will benefit as well as our profession. And you will have vanquished yet another barrier. Continue along that line and you will be fearless, whereas you used to be fearful.
By the way, I still like to complain.

Thanks Bill for waking me up. Since when did my discomfort with situations become more important than reaching out to help the sick and suffering humanity we serve?

Keep up the great work.

Mark Wilson D.C.
Missoula Chiropractor

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From July 24, 2007 7:17 AM

This page contains a single entry from the blog posted on July 24, 2007 7:17 AM.

The previous post in this blog was Monday Morning Motivation.

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