This summer I'm sharing a handful of the 3,000 proverbs written or collected by King Solomon. Put his wisdom to work in your practice:
12:27 A lazy man won't even dress the game he gets while hunting, but the diligent man makes good use of everything he finds.
Are you being a good steward of your inactive patients? Do they know they'd be welcomed back to your practice? Do you still express interest in their life and their health?
It's tempting to write off inactives as having somehow rejected you and chiropractic. This prompts many offices to spend inordinate amounts of energy trying to acquire new patients. But the real opportunity is to cultivate the dormant relationships of those whom had a positive experience, know where your office is located and would prefer to return to familiar place when they experience their relapse, rather than start over with someone new.
Many inactives are merely waiting for a reminder or an invitation. They think you're angry with them because they let you down by dropping out. Remember, it can take a series of relapses that span several years before a patient "gets" chiropractic. Be diligent and make use of all your resources.