This summer I'm commenting on a handful of the 3,000 proverbs written by King Solomon. Put his wisdom to work in your practice:
15:2 A wise teacher makes learning a joy; a rebellious teacher spouts foolishness.
Do patients find your patient education overtures a pleasure and a delight? Or has it become an unpleasant chore that is inconsistent and involves repetitious explanations in which patients remain passive and are largely feigning their interest?
If so, you've been teaching rather than educating.
True education is Socratic and interactive. It requires you be curious enough in what patients believe, to ask questions. (And listen!) You can only make chiropractic relevant by knowing what's meaningful to patients. Then, you must appeal to their right brain, not just their analytical left-brain. That means telling stories.
"A while back we were seeing a patient that thought…"
"When I first heard about chiropractic I was skeptical…"
"One of our many once-a-monther patients was in the other day and they were telling me…"
Abandon any preconceived notion of what patient education is supposed to look like or sound like. Once you start having fun, patients will too.