Round up everything you expect new patients to read and watch during their first two visits.
Start with your website or yellow page ad, include your admitting paperwork, office policies, videos, brochures, wall charts, report documents—everything. You've probably forgotten what all these communication devices are saying. Moreover, since each piece has likely been added over time, see them through "beginners mind," like someone new to your office.
Are they all congruent with your philosophy? Can any of them be consolidated to reduce the amount of paper? Do they advance your purpose? Do they enhance your ability to create the type of patient relationships you want? Do they project the quality, attention-to-detail and aesthetics that would attract the caliber of patients you enjoy seeing?
While it's convenient to complain against the mainstream media, this week become more mindful of the media and messages you're sending new patients within your own office.
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