I have asserted that everything manifests spiritually before appearing physically. Everything. As in new patients, your life partner and anything else that you can eventually acknowledge through the five senses.
If that's true, then perhaps an unexplored area for practice growth could be in the spiritual domain. I'm guessing many practice coaches and consultants see the spiritual dimension as a third rail; too controversial to be explored. Might offend someone. Too bad, because the effect is to reduce practice success to the mere mechanics of some procedures and carefully scripted words.
Ask any chiropractor, who right now, with the specter of $5,000 deductibles and $45 copays, are experiencing their best year ever, if all it takes is the right set of words and procedures to excel. They'd probably burst into laughter.
Here are some of the spiritual dimensions of practice that busy chiropractors might identify:
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