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Chiropractic Blog

Monday Morning Motivation | Losing and Getting New Patients

Posted by William Esteb on

William D Esteb

How many new patients do you lose at the front desk?

A poorly trained individual, regardless of their computer and social skill can inadvertently dissuade prospective new patients. Nothing personal. It's just that these days, your front-line person needs to have a far greater skill set than being quick to smile, organized and accurate on the computer.

Back in the day, the front desk CA was about scheduling as many new patients waving $100 deductible health insurance policies as possible. Today, far more difficult skills are necessary. Among them, having the ability to persuade a skeptic, reassure a nervous Nellie, convince an out of network patient and wave in a personal injury case.

Bottom line? Far too many chiropractors minimize the importance of a motivated, educated, well trained front desk team member. It is an essential requirement if you would like to help more people get well and stay well.

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