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Chiropractic Blog

Monday Morning Motivation | New Patient Attractability

Posted by William D. Esteb on

William D Esteb

Five things that suppress your new patient attraction:

Social cocoon - If you're an introvert, rarely encounter strangers and don't "get out," it's more difficult to grow a practice.

Great results - Assuming that your amazing technique or experiencing near instant relief will be enough to compel them to talk you up and overcome objections from their skeptics.

Entitlement - This is the "I'm a doctor and incurred a lot of debt to become one and have outfitted this office so I deserve respect and a constant stream of new patients" belief.

Care too much - Walking on eggshells, fearful that the slightest upset will send a patient packing, produces an unattractive, off-putting insecurity.

Projection - Superimposing your own health goals or financial situation onto patients is a classic sign of poor boundaries.

What surprises many is that being new patient attractive is a ratio between what you do (10%) and who you are (90%).

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