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Monday Morning Motivation | Practice Secret Revealed

Posted by William D. Esteb on

William D Esteb 

A common self-limiting belief that keeps practices small: Success comes from a secret script, procedure or technique.

Truth: How handy. Now you have to spend thousands on seminars, gadgets, and consulting programs. However, if your notion of practice success eludes you, it may seem like it's super secret, but it's not. Ask chiropractors who are authentically successful and they will divulge everything. All you have to do is ask.

That's the problem. Pride often prevents us from asking for help. Or our egos will prompt us to go Sinatra and "Do It My Way," a form of arrogance that usually includes the wasteful reinventing of the wheel.

Boil it down to its essence and there are two components, a social aspect and a clinical element. Get both right and you're known for having the Midas touch. Literally and figuratively. If there's any secret, that's it. But you already knew that.

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Monday Morning Motivation | Being Likeable

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Monday Morning Motivation | Patients Want Different

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Monday Morning Motivation | Knowing and Doing

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Monday Morning Motivation | Plenty of New Patients

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Monday Morning Motivation | Needing More New Patients

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Monday Morning Motivation | Buying Face Time

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Monday Morning Motivation | The Cost of Emotional Guarding

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Monday Morning Motivation | “Getting” Chiropractic

  A common self-limiting belief that keeps practices small: Perfect follow through means patients “get” chiropractic. Truth: This is wishful thinking with a dash of hallucination. This belief is the result of seeing patient follow through a chiropractor's eyes rather than a patient's. Patients, being volitional creatures who make every decision based on their own wants, needs, [...]

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Monday Morning Motivation | Reporting Your Findings

  A common self-limiting belief that keeps practices small: That a great report of findings is the key to patient retention. Truth: This means that the report of findings is a sales presentation designed to get a patient to do your bidding. Besides being needlessly stressful and out of character for a professional caregiver, using sales techniques [...]

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