A common self-limiting belief that keeps practices small: Success comes from a secret script, procedure or technique.
Truth: How handy. Now you have to spend thousands on seminars, gadgets, and consulting programs. However, if your notion of practice success eludes you, it may seem like it's super secret, but it's not. Ask chiropractors who are authentically successful and they will divulge everything. All you have to do is ask.
That's the problem. Pride often prevents us from asking for help. Or our egos will prompt us to go Sinatra and "Do It My Way," a form of arrogance that usually includes the wasteful reinventing of the wheel.
Boil it down to its essence and there are two components, a social aspect and a clinical element. Get both right and you're known for having the Midas touch. Literally and figuratively. If there's any secret, that's it. But you already knew that.
A common self-limiting belief that keeps practices small: If I say and do the right things I can get everyone to like me. Truth: Which is based on the incorrect belief that "...if more people like me I'll be able to help more people." Besides being a vestige from high school, it reflects a blurring of [...]
A common self-limiting belief that keeps practices small: If chiropractic were more like medicine you’d be busier. Truth: When certain chiropractors look over their shoulders and see the social authority and cultural dominance enjoyed by medical doctors, they can become envious and seduced by the incorrect notion that they made a wrong career choice. Far from [...]
A common self-limiting belief that keeps practices small: If patients knew what you knew they would do what you do. Truth: This is among the most common lies perpetrated at chiropractic gatherings. It overlooks the distinction between knowing and doing; believing and acting. Virtually everyone knows that we should floss our teeth, yet only about half of [...]
A common self-limiting belief that keeps practices small: There aren't enough new patients to go around. Truth: It's this all-too common belief that prompts some chiropractic colleges to limit the number of new students they accept each year. While watching out for the future success of their graduates is refreshing, the truth is, there are plenty of [...]
A common self-limiting belief that keeps practices small: Getting enough new patients solves every practice problem. Truth: At first glance this seems to be true because if you get enough new patients it can cover up a multitude of practice shortcomings. As in the words of Warren Buffet, "At high tide no one knows you're swimming [...]
A common self-limiting belief that keeps practices small: Patients are buying a certain amount of time with you. Truth: Selling your time rather than your talent limits the number of people you can help. At its root is the incorrect belief that success is about work and self effort. Nonsense. It's about providing value, relevance and [...]
A common self-limiting belief that keeps practices small: Never allow patients to talk about how they feel. Truth: Imposing a taboo topic is unhelpful in creating the rapport and influence enjoyed by the busiest chiropractors. Constraining patients from talking about their symptoms (or any other topic) doesn't cause patients to ignore how they feel as a [...]
A common self-limiting belief that keeps practices small: Perfect follow through means patients “get” chiropractic. Truth: This is wishful thinking with a dash of hallucination. This belief is the result of seeing patient follow through a chiropractor's eyes rather than a patient's. Patients, being volitional creatures who make every decision based on their own wants, needs, [...]
A common self-limiting belief that keeps practices small: That a great report of findings is the key to patient retention. Truth: This means that the report of findings is a sales presentation designed to get a patient to do your bidding. Besides being needlessly stressful and out of character for a professional caregiver, using sales techniques [...]