#4 of 13 things every new patient should know: Stress can produce vertebral subluxation.
Okay, so patients have never heard the term vertebral subluxation. That's great. It reinforces the idea that chiropractic is different from medicine. Plus, introducing it up front, and defining it, permits you to use it on subsequent visits.
"Chiropractors refer to this combination of spinal bone misalignment and nervous system interference as vertebral subluxation. Vertebral, meaning of the spine, and subluxation meaning less than a total dislocation.
"Physical, chemical or emotional stress can produce vertebral subluxation, interfering with brain to body or body to brain nerve communications. When these nerve communications are compromised, the organs and tissues controlled by those nerves can malfunction. While many experience aches and pains along the spinal column, you can also have health issues peripheral to the spine, such as changes to the function of organs and tissues throughout your body."
Back in the day, long before insurance carriers reimbursed for chiropractic care, patient education was the cornerstone of the busiest, most successful practices. Patient lectures, health tracts and other strategies were routinely part of providing effective orientation for new patients.These and other patient education overtures seem to have fallen out of favor, especially as the [...]
#3 of 13 things every new patient should know: Stress can overload your nervous system.These days, stress is so prevalent; most patients rarely see its connection to their health and well being. Perhaps more significantly, they are rarely aware of the three types: physical, chemical and emotional. Increasing their awareness of stress will not only [...]
#2 of 13 things every new patient should know: Your nervous system controls everything.Every patient knows they have a nervous system. But few know that it controls and regulates every cell, tissue, organ and system of the body. Overlook this and patients are likely to see you as merely a bone (spine) doctor rather than [...]
#1 of 13 things every new patient should know: Chiropractic care is different from medicine. Don't skip this important distinction. Otherwise, you tacitly affirm the common and unhelpful patient belief that chiropractic is just like their medical experiences, but limited to the spine and you're hamstrung by the inability to prescribe medication. Explaining this difference, and [...]
Aches and pains and other symptoms are a language. Granted, it's not very nuanced, but it's used by the patient's body in an attempt to communicate with its owner. Some patients are adept at hearing (and acting upon) the most subtle messages coming from their body. For others? Their body has to shout, even scream, [...]
How many new patients do you lose at the front desk?A poorly trained individual, regardless of their computer and social skill can inadvertently dissuade prospective new patients. Nothing personal. It's just that these days, your front-line person needs to have a far greater skill set than being quick to smile, organized and accurate on the [...]
One of the earliest things I remember learning about chiropractic back in the 1980s is how it differs from medicine. Medicine, I was taught, focuses on the problem in the person. Chiropractic focuses on the person with the problem. I often come back to this simple axiom when I conduct my one-hour telephone consultations with [...]
Steve McClatchy, author of the book Decide, asserts that virtually every task can be divided into two categories.The Pain category includes those things that we have to do. If we don't, there is some type of unwanted consequence, either now or in the future. Taxes, patient documentation and filing are obvious examples.The Gain category are [...]
As the screens of countless digital devices vie for our attention, it's easy to overlook the importance of contemplation.Set aside some time to take stock. Close the door. Get a pad and pen and spend some time with yourself in uninterrupted introspection (in looking). Here are some questions you could choose to explore:When am I [...]