My experience has been that success is a shedding process, not an acquiring process. What do you need to slough-off to be more successful?
Procedures: The procedures that allowed you to help as many people as you're helping now, are unlikely to work when attempting to help more people.
Beliefs: Countless self-limiting beliefs serve as roadblocks to moving forward. Do you believe what chiropractors helping twice as many people believe?
Habits: Do your personal habits of health, punctuality, precision and openness allow you to help more people? Are you insisting on success on your terms?
Fears: Whatever you fear holds you in bondage. The only way to reduce their hold is to "enter the danger" and confront each and every one.
Tolerations: What are you putting up? What are you afraid to look at? What topic is taboo? New levels of success and fulfillment are found here. Go for it!
Chiropractic Best Sellers
You won’t find any of Bill’s books on the New York Times Best Sellers list because they’re designed for a more exclusive audience: today’s chiropractor. No racy parts. No dramatic action sequences. Instead, these contain gut-wrenching insights and practical action steps will enhance your practice--all from the perspective of a cash-paying chiropractic patient’s point of view.
Adjusting :: His most recent book, published in 2008 helps today’s chiropractor adjust to the changing practice environment. Bill tackles burn out, the four subluxations and the danger of switching from offense to defense.
Connecting the Dots :: Published in 2005, learn why patients do what they do, and what to do about it, the biggest lie in chiropractic and 10 ways to improve your report of findings. As Dr. Gentempo wrote in his introduction, “Brilliant.”
What a Patient Wants :: Still incredibly relevant since it was released in 2002. The marketing theme of this volume supplies time-tested methods of getting new patients, educating new patients and keeping new patients.
Not a reader? Listen to Bill read his 10 favorite chapters from each of his 10 books on Bill’s Best.
What is chiropractic? Is it what your chiropractic college taught? Is it what insurance companies reimburse for? Is it what’s written into the scope of practice for your jurisdiction? Is it what you say it is? Or what its founder said it is? It’s tempting to fall for notion that new is better, disregarding the wisdom [...]
"I need a coach." Maybe. But have absolute clarity as to what you actually need. If you know what to do, but don't seem to have the discipline to implement, it might seem appealing to hire someone to nag you. However, buying discipline is expensive. Maybe all you need is an accountability partner. Someone you meet with [...]
The thing most patients want is hope. Hope enlarged the reception rooms of the Gonstead's, the Thompson's, the Epstein's and the other masters past and present. Patients have ultra-sensitive hope receptors. The primary channel they use is the countless nuances of your body language that communicate certainty and confidence. Carefully scripted and practiced words calculated [...]
Many of us are bound by vows we made as a child. These have led to habits and self-limiting beliefs that prevent us from living life to the full. We created vows to help us avoid some type of emotional pain. Here's an all too common one: "I will never speak in front of others ever [...]
Word of mouth advertising about your practice comes from either disappointing patients (negative word of mouth) or exceeding their expectations (positive word of mouth). To exceed their expectations, you'd want to know what they are. Many practitioners depend on speedy symptomatic relief to exceed a patient's expectations. Too bad. Because you have such little control [...]
I often hear chiropractors claim that where they practice is different. As in, "My town is medically-oriented." Turns out the entire western world is! Imagining that your town is some lone outpost of allopathic thinking is convenient. However, thanks to television, the profit motives of drug companies and the human desire for instant gratification, it's pervasive. You could move your practice [...]
Many chiropractors mistakenly believe that by continually taking a sounding of each patient's commitment, satisfaction and level of participation, they can prevent or reduce patient drop out. "Are you doing the exercise I suggested?" "Are you drinking more water like I recommended?" "Are you happy with your care so far?" "Do you still like me?" Consumed by the need to know [...]
Those in your practice hunger for leadership. Chiropractors who show up as leaders (rather than merely managers) are usually rewarded with greater influence, significance and fulfillment. Larger practices, too.The first step to becoming a leader is knowing yourself--your strengths and weaknesses. Being comfortable in your own skin is essential if you hope to garner the respect of others.You must [...]
When we're feeling stuck, our first inclination is to do more of what used to work. We deploy our "winning formula," whether it's a charming tableside manner, appeal to personal injury cases or matching the fees of others. But what got you here is unlikely to take you into the next chapter of this adventure. When everyone else is zigging, [...]