Chiropractic Practice Patient Education Supplies...

Q: I love the idea but to be honest I am scared to death of attempting this, especially in this economy and in just slammed by Hurricane Sandy.

Do you have any other docs on Long Island that have successfully implemented your program that I can talk to?

Thanks for understanding my concerns and I hope I can go through with this. I'm mostly bald and pulling out the rest of my hair trying to get paid from insurance!

A: Unfortunately, I don't get notified when customers implement the principles of Converting to Cash. (Since we extend a money back guarantee and have gotten few such requests, I assume there is a high level of satisfaction with the material.)

However, far more significant is your observation that you're "scared to death" by the prospect of making the move.

Continue reading "Dear Bill | A Cash Practice " »

Chiropractors who enjoy great success do what other chiropractors won't. One way they outshine is they: outfocus.

Struggling chiropractors are easily distracted—by the news, the mail, the Internet, worries and countless shiny objects.

Being fully present is essential because patients are distracted too—by something more convenient, by doubts, what others think and the demands on their time, money and attention.

If you have any hope of being influential you must strive to be 100% present when you're with patients. When you surrender to them, making your interactions entirely focused on them, shunning your worries or other personal concerns, you're able to detect the smallest nuances and that "wee tiny voice" that only the best healers can access.

Continue reading "Monday Morning Motivation | Outshine By Outfocusing " »

Chiropractors who enjoy great success do what other chiropractors won't. One way they outshine is they: outadjust.

These are chiropractors who hold the adjustment in high esteem. Their profound respect for the majesty of the adjustment means they have become masters at delivering their chosen technique. They have turned their adjustment table experience into high art—without succumbing to idolatry or hubris.

Continue reading "Monday Morning Motivation | Outshine By Outadjusting " »

Q: Having come from a straight chiropractic background when I graduated and having had my head twisted in about 20 different directions, I have a question about the consultation and symptoms.

I know, most if not all, patients come in with symptoms. My experience has shown me that a high percentage get better in the first 4 to 6 weeks, give or take, as far as symptoms go. However, this is occurring not because I am focused on their symptoms, but because I am restoring their function.

Is it really important for me to make the distinction to them? If yes, how, without running them off? Thanks Bill.

Sincerely
Scott

A: If I were in practice I would lay out my "chiropractic covenant" at the consultation and make the necessary distinctions then, which I think would produce the exact opposite effect.

Continue reading "Dear Bill | Treating Their Symptoms " »