It's time to kill off your report of findings. Slay it. Murder it. Bury it.
It served its purpose. Back in the day. But times have changed.
Granted, giving up the compulsion to "sell" chiropractic, overwhelming patients with irrefutable examination data that most patients politely endure, is a difficult habit to break. But it's got to go.
Spouting facts and figures to compel patients to make what is actually an emotional decision—which they make before you actually give your report, borders on the absurd. Besides being largely irrelevant, most reports, as taught by the practice management boys, benefit the chiropractor far more than the patient. Because like most one-sided communications, such as table talk, health care classes and the droning beside the X-ray view box, the critical thinking required to create the message actually benefits the messenger more than the receiver.
Turns out, most of what passes for a report of findings inspires you not the patient!
Continue reading "Kill Your Report of Findings " »