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Monday Morning Motivation | Encountering Strangers

Posted by William D. Esteb on

William D Esteb 

Struggling chiropractors know what they don't want.

"I want new patients, but I don't want to give talks or spinal screenings."

"I want more referrals, but I don't want to call patients after their first adjustment."

"I want more reactivations, but I don't want to send newsletters or postcards."

"I want more new patients, but I don?t want to do anything other than produce great results."

Success on your terms is unlikely. If you want to help more people you must do something risky: either financially or more likely, emotionally risky. Experienced chiropractors often find this challenging. They've been in the game long enough to have experienced the abnormality of generous insurance reimbursement and imagine that promotional efforts are, dirty, egotistical, self-serving, exploitative or somehow beneath them.

Nonsense! A practice grows by telling the truth to as many strangers as possible. How often and how many strangers do you encounter?

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