#3 of 13 questions to ask yourself: What are my least profitable practice duties?
The division of labor has helped propel our civilization forward. If we each had to produce the food we eat, that's pretty much all we would do. But thankfully, others attend to that, permitting each of us to contribute in other ways.
Chances are, you're doing some task or procedure that could or should be delegated to someone else, freeing you to do the highly lucrative things that only you can do. To justify doing these delegable things ourselves, we either find them pleasurable or assume that no one can do them to our standards. The first is a luxury you probably can't afford if you want to grow your practice and the other is a training issue.
This week take an inventory of tasks you could delegate to someone else. Or better yet, discontinue altogether.
If your patient education results have been less than stellar, would you be available to participate in a little thought experiment? Imagine for a minute that what you believe about patient education is not true. Relax. You can go back to your current beliefs anytime you wish. But for the purpose of this experiment, consider the [...]
#2 of 13 questions to ask yourself: What business am I in?You may have never considered this one. After all, you're a chiropractor. So you must be in the chiropractic business. Right?This is the problem the train industry faced. They thought they were in the train business, rather than the transportation business. So they missed [...]
#1 of 13 questions to ask yourself: What is my purpose? Every one and every thing has a purpose. Including your practice. Do you know what it is? It's not to adjust patients. Now, I hope you adjust patients, but it's not your purpose. Adjusting patients helps you advance or come closer to manifesting your purpose. In other [...]
What are you doing this for? The applause? The appreciation? To make the payments? Fulfill your obligations? In other words, what's motivating you to put your back into your practice? Is it the cause? Or the cash flow? Regardless of the enterprise, doing it for the money is never enough to become head-turning, tell-others world class [...]
I do not know how to adjust. I suppose sometime over the last three or four decades, someone would have shown me had I asked. But I have far too much respect for the adjustment to taint it with my own attempts. Please keep that in mind as you contemplate the points below. Undoubtedly, you’ve heard the [...]
Most of us are unaware of the impact we make with the people we have touched. Partly, because the effect can take time or occur out of our sight. The respect. The listening. The empathy. The connection. The adjustment. Just because you don't see the effects of the stronger marriage, the better parenting, the improved concentration or [...]
The danger of using some other technology beyond just your hands (or hand instrument) runs the risk of patients crediting the “thing” rather than your intent to reduce nervous system interference.I noticed this first hand when conducting an in-office consultation several years ago. The chiropractor would often use a therapeutic modality on the first visit [...]
Part of setting clear patient boundaries is establishing and managing their expectations before and during your care. Why? Because most patients have medical expectations. Many think you'll be treating their symptoms. After all, it's their symptoms that have prompted them to seek you out and interrupt their lives by coming to your practice for repeated visits. [...]
As the practice environment transforms from the “good old days” of just five or six years ago, some chiropractors are finding their practices eroding beneath them. This wasn’t supposed to happen—not with the home stretch of retirement within sight. Worse, pushing the reactivation button, turning up the referral dial and pulling the free spinal exam lever don’t [...]