"I have the best CA ever!" And to quote King Solomon, "This too shall pass."
You're likely to have many chiropractic assistants. Each will bring their own special skills, perspective and attitude to your practice. Imagining that your mind reading, it-doesn't-get-any-better-than-this front desk CA will be around forever is a pipe dream. Actually, a hallucination.
Why? Because the resourceful, switched on CA you crave will someday very likely either seek even greater fulfillment (and challenge) elsewhere, choose to become a chiropractor and leave you, or worse, linger, increasingly detached, distant and simply going through the motions while picking up a paycheck. That's when you’ll want to step in as a leader and recommend the she (he) look for somewhere else to contribute.
Yet this is rarely done. By ignoring this duty you’ve not only subluxated your practice, but his or her career. Be proactive, even if he or she isn't.
Have you become a human doing?It's tempting to fall for the common belief that if you do this and that or "just say it the way I say it," that the busy, successful practice we want will actualize.Naturally, that's not how it works. What we say and do are simply effects. The cause? Who we [...]
What if your beliefs about patients are incorrect? What if patients who have been showing up in your practice were doing so for a different reason than you thought? What if there was a contingency in your community who actually “get” the nature of true health and have a distain for symptom treating? What if [...]
Here's way to think about the various symptoms which prompt patients to seek chiropractic care: symptoms are a language used by the body to communicate with its owner.It's a crude language to be sure. It could be pain that is sharp, dull, stabbing or throbbing. It could be a language that comes and goes or [...]
I was recently asked what the most difficult part of creating and maintaining a website for the thousands of chiropractors who use our sister company, Perfect Patients, is. “It’s probably not what you think,” I observed. “It’s not SEO, social media or even helping a client get past an occasional bad review. It’s getting chiropractors to permit us to portray [...]
#13 of 13 things every new patient should know: When you've had enough tell us so we can celebrate.Massive amounts of energy are wasted tracking down patients who have discontinued their care without saying goodbye. Fearful of your reaction, rather than thanking you for your help and excusing themselves from further care, patients simply stop [...]
#12 of 13 things every new patient should know: How long you decide to benefit is up to you. This is where chiropractors with poor boundaries or an inappropriate attachment to what patients do, get into trouble. Helping patients achieve their particular health goals, regardless of how modest, is a far more respectable professional objective than [...]
#11 of 13 things every new patient should know: There are five ways you can use chiropractic. Many new patients are anxious that once they begin care they’ll have to see you forever. Which isn’t true--even though you and I choose to receive chiropractic care for the rest of our lives. Neutralize this unhelpful belief by [...]
#10 of 13 things every new patient should know: Each patient controls the speed of their recovery.Because patients imagine your "prescription" of three "doses" of adjustments per week will make them feel better, they assume you control the pace of their recovery.Actually, the speed of their recovery reveals more about them and their overall health, [...]
#9 of 13 things every new patient should know: Healing is a process and all processes take time.Most patients, trained by their medical experiences, expect you to do most, or all of the heavy lifting. Many expect to simply show up, and for you to perform your low tech intervention, producing the relief they seek. [...]