#8 of 13 things every new patient should know: Adjustments do not treat your symptoms.
One of the greatest errors chiropractors make is neglecting to correct the typical patient’s belief that your adjustments, like the dosage of a drug, are treating their symptom. After all, it’s their symptoms that have prompted them to consult your practice.
This dangerously distorts what an adjustment does. Worse, it makes you responsible for their relief (and its promptness) for which you have little control. This is a recipe for their disappointment and your frustration. How about presenting a more truthful explanation?
“Please realize that our chiropractic adjustments will not be treating your symptom. Let me repeat. Chiropractic adjustments do not treat your symptom. This is a crucial distinction. Instead, our intent is to reduce nervous system interference along your spine. As proper function is restored, your symptoms will likely lessen and health can return.”
#7 of 13 things every new patient should know: We'll recommend a series of adjustments.If you recommend the same visit schedule for every new patient without periodic progress examinations, you may be overlooking some important critical thinking. Perhaps something like this would be more truthful:"We'll be recommending a series of chiropractic adjustments. At the beginning, [...]
#6 of 13 things every new patient should know: We'll explain everything that we find.A formal report of findings adds solemnity to your recommendations, creates a new meaning for their symptoms, provides an opportunity to answer questions and set appropriate expectations. Without a formal report you should have little expectation of patients staying beyond the [...]
#5 of 13 things every new patient should know: A thorough examination will be conducted.Many chiropractors take their examination procedures for granted. Yet, patients are frequently astonished with its detail. Whether you do a "touch and tell" examination or enjoy identifying health issues that the patient hasn't mentioned, it's crucial that you continue to build [...]
#4 of 13 things every new patient should know: Stress can produce vertebral subluxation. Okay, so patients have never heard the term vertebral subluxation. That's great. It reinforces the idea that chiropractic is different from medicine. Plus, introducing it up front, and defining it, permits you to use it on subsequent visits. "Chiropractors refer to this combination [...]
Back in the day, long before insurance carriers reimbursed for chiropractic care, patient education was the cornerstone of the busiest, most successful practices. Patient lectures, health tracts and other strategies were routinely part of providing effective orientation for new patients.These and other patient education overtures seem to have fallen out of favor, especially as the [...]
#3 of 13 things every new patient should know: Stress can overload your nervous system.These days, stress is so prevalent; most patients rarely see its connection to their health and well being. Perhaps more significantly, they are rarely aware of the three types: physical, chemical and emotional. Increasing their awareness of stress will not only [...]
#2 of 13 things every new patient should know: Your nervous system controls everything.Every patient knows they have a nervous system. But few know that it controls and regulates every cell, tissue, organ and system of the body. Overlook this and patients are likely to see you as merely a bone (spine) doctor rather than [...]
#1 of 13 things every new patient should know: Chiropractic care is different from medicine. Don't skip this important distinction. Otherwise, you tacitly affirm the common and unhelpful patient belief that chiropractic is just like their medical experiences, but limited to the spine and you're hamstrung by the inability to prescribe medication. Explaining this difference, and [...]
Aches and pains and other symptoms are a language. Granted, it's not very nuanced, but it's used by the patient's body in an attempt to communicate with its owner. Some patients are adept at hearing (and acting upon) the most subtle messages coming from their body. For others? Their body has to shout, even scream, [...]