Many chiropractors mistakenly believe that by continually taking a sounding of each patient's commitment, satisfaction and level of participation, they can prevent or reduce patient drop out.
"Are you doing the exercise I suggested?" "Are you drinking more water like I recommended?" "Are you happy with your care so far?" "Do you still like me?"
Consumed by the need to know the patient's state of engagement, many chiropractors expend massive amounts of energy looking for reassurance and approval. The tragic result is the "I'll-be-anything-you-want-me-to-be" chiropractor. Besides being exhausting, this insecurity and lack of confidence is easily detected by patients. It ends up producing the very result the chiropractor was trying to prevent in the first place: dropout.
B. J. Palmer observed this problem over 50 years ago when he asked the rhetorical question, "Who can anchor to an unanchored mind?" Of course the answer is, no one. Be the rock.
Great Practices Have Great Teams
Thriving practices, regardless of technique, philosophy or procedures always share one thing in common: a well-trained support team.
I know of no exceptions.
Staff training may not be your expertise. So let Bill do it for you using two resources that can become permanent fixtures in your orientation and training:
What Every Chiropractic Assistant Should Know - This third edition is better than ever, with 48-pages of essential information to help your newest team members understand how to be a healer at the front desk. Avoid hiring the wrong person by giving them copy before offering the job.
Chiropractic For Assistants - This one-hour audio seminar explains chiropractic principles in a concise, easy-to-understand style that informs and inspires. Test their comprehension by having them take the online quiz before and after listening.
Make sure everyone on your team knows the "why" not just the "what."
Those in your practice hunger for leadership. Chiropractors who show up as leaders (rather than merely managers) are usually rewarded with greater influence, significance and fulfillment. Larger practices, too.The first step to becoming a leader is knowing yourself--your strengths and weaknesses. Being comfortable in your own skin is essential if you hope to garner the respect of others.You must [...]
When we're feeling stuck, our first inclination is to do more of what used to work. We deploy our "winning formula," whether it's a charming tableside manner, appeal to personal injury cases or matching the fees of others. But what got you here is unlikely to take you into the next chapter of this adventure. When everyone else is zigging, [...]
One of the things that differentiate an adjustment from a manipulation is the intent of the chiropractor. If you don't think intention makes a difference consider this: Do you cut the grass or mow the lawn? The former is about whacking down the green stuff as quickly as you can. The latter is about cross cutting, [...]
What are you waiting for? If you're waiting for more clarity about the future before taking action, allow me to explain what's coming. You can expect huge amounts of opportunity accompanied by a commensurate amount of risk. Look forward to people prepared to exchange their hard earned money for something they want and value. Watch for [...]
I'm conducting my one-day Disruptive Patient Communications seminars in Australia next month. In a recent promotional email to Australian chiropractors I listed some of my credentials: "I've been receiving weekly chiropractic care since 1981. I'm currently seeing my 9th chiropractor. I've conducted 54 patient focus groups. I've published 10 books and written over 700 blog [...]
Careful that you don't venture into the wrong neighborhood on the Internet. You know, those websites that bash chiropractic as being unscientific or lacking sufficient evidence to be real, valid or helpful. Or the "chiropractic" forums that are little more than screeds about how the author was misled by his chiropractic college, a victim of [...]
We're drawn to those with high levels of certainty. The singer who uninhibitedly belts out the song. The preacher who passionately shares the truth without a hint of doubt. Or the short order cook who effortlessly juggles dozens of orders perfectly without breaking a sweat.Want to help more people? Work on your certainty.Identify every fear, every doubt; anything [...]
Worry is a way we pray for something we don't want. Many believe that worrying makes a difference, since most of what we worry about never manifests. Yet that's not proof that worrying works.More helpful is to create contingency plans. As in, "if this, than that." In other words, "if this happens, then I'll do that." That's what training [...]
Once a month I have a one-hour mastermind phone call with a terrific chiropractic coach. During his long career he has helped thousands of chiropractors. I consider it a privilege to know him and we regularly spend time exchanging thoughts, concerns, insights and testing new ideas.Each month one of us chooses a topic and then the following month we discuss [...]