Five things that suppress your new patient attraction:
Social cocoon - If you're an introvert, rarely encounter strangers and don't "get out," it's more difficult to grow a practice.
Great results - Assuming that your amazing technique or experiencing near instant relief will be enough to compel them to talk you up and overcome objections from their skeptics.
Entitlement - This is the "I'm a doctor and incurred a lot of debt to become one and have outfitted this office so I deserve respect and a constant stream of new patients" belief.
Care too much - Walking on eggshells, fearful that the slightest upset will send a patient packing, produces an unattractive, off-putting insecurity.
Projection - Superimposing your own health goals or financial situation onto patients is a classic sign of poor boundaries.
What surprises many is that being new patient attractive is a ratio between what you do (10%) and who you are (90%).
The customer (patient) may not always be right, but posting an unfavorable online review can influence countless others. A simple misunderstanding can be costly. Consider these potential landmines."It's our policy..." Of course you have policies. But you made them up. Be sure to explain that they have been created to "make it fair for all [...]
You've probably seen the bumper sticker: "Perform Random Acts of Kindness." Great idea. Except for the random part.It's the notion of randomness that prevents many of us from actually acting on this suggestion. More helpful would be substituting the word "focused" or "intentional" or "repeated" or "consistent" for random. Imagine only randomly performing a thorough [...]
While the actual mechanism of healing may not be fully understood, there is widespread agreement that it stops the moment the soul vacates the body. Thus, healing has a spiritual component; something it seems you'd want every patient to know and understand. Even D. D. Palmer, the founder of the profession saw chiropractic as having a [...]
"I'm a control freak." "I'm not a business person." "I'm hard to work for." "I'm not one of those philosophical chiropractors." These and other declarations are ways some chiropractors signal that they've become what someone else told them they were.Patients are handy at this too. "I'm a headache patient." "I have chronic low back pain." [...]
"There's no air conditioning." "The Internet connection is slow." "The stop light doesn't stay green long enough." "My French fries aren't crispy enough." "The portions are too large." "The portions are too small." "Our flight was delayed an entire hour." "They stopped carrying my favorite brand." "Somebody took my parking space." "The elevator is too [...]
My introduction to chiropractic back in 1981 was through the lens of patient education. Does it seem odd for me now to claim that patient education doesn’t work?If so, then read on, because I’m going to demonstrate that what most chiropractors call patient education is not, in fact, education—and a simple solution could dramatically enrich [...]
The answer to many questions can be found in the language of the question. Ask a vague question and the answer will be equally ambiguous and unhelpful. Example: How do I get more new patients? How - What do you mean by how? As in what to say? What to do? What to ask? Who to [...]
Are you a great starter, but poor finisher? Distracted by shiny objects, needing instant gratification or requiring constant motivation, many find their practices, desktops or garages filled with half-finished projects.Ideas are a dime a dozen. In fact, you could probably list a dozen or more ideas that would grow your practice. But you're not acting [...]
Congratulations! You just won the lottery and you’ll be the recipient of millions. Winning the lottery is akin to the hypothetical, “What would you attempt if you knew you wouldn’t fail?”Will you flee the profession? Will you allow the money to usurp your purpose and passion? Will your newfound financial freedom reveal that practicing has [...]