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11/17/14

Monday Morning Motivation | State Management

Our attitude is constantly our choice.

Some choose to assume a victim mentality, imagining the world is conspiring against them. If circumstances aren't what they want, they tend to pout. Their moodiness may broadcast their dissatisfaction but it prevents them from seeing solutions or taking action. Leaders who recklessly ignore state management end up repelling new patients, unsettling their support team and making matters worse.

If there are any victims in your life, they're more likely to be patients misled by our drug culture. Or suffering from ignorance about the nature of true health. Or who regularly fool their bodies with pain relievers. Or who believe themselves unworthy of good health.

Continue reading "Monday Morning Motivation | State Management " »

11/10/14

Monday Morning Motivation | Seven Ways to Get New Patients

Here are seven essential tactics that produce new patients. Which ones do you use?

Announce your availability - Let current patients know that you're still growing your practice and have openings to accept new patients.

Referrals - Exceed patient expectations, hand out brochures, business cards and generally make it easy for patients to tell others.

Reactivations - Use postcards, newsletters and occasional emails to keep in touch with those during the dormant stage of their care.

Online presence - Create a robust website presence, participate in social media and get listed in essential health care directories.

Lectures and seminars - Share your unique vision of health and healing by giving informative talks in your practice and community.

Continue reading "Monday Morning Motivation | Seven Ways to Get New Patients " »

11/03/14

Monday Morning Motivation | Belief or Proof?

What's more powerful, belief or proof?

Far too many have been seduced by the idea that proof produces better choices. And if chiropractic critics had enough proof they'd layoff their attacks.

First, what constitutes proof? Those who require it never seem to get enough of it or of high enough quality to satisfy. When someone needs proof, what they're actually saying is, "My belief differs from your belief." Interestingly, proof rarely changes their belief.

We are not logical beings. Our worldviews are constructed from a combination of personal bias, limited experience, incorrect assumptions, wishful thinking, irrational fears and a lack of critical thinking.

Continue reading "Monday Morning Motivation | Belief or Proof? " »

10/27/14

Monday Morning Motivation | For or Against?

Have you defined yourself by what you're against?

Being against fast food, vaccination, GMO foods, C-sections or some other mainstream meme may rev you up with a sense of righteousness, but railing against the machine can make you brittle, angry and unattractive. And thus, ineffective.

When you play defense, you allow the other side to determine the playing field, the uniforms, the rules and even how the score well be kept. You can't win by playing defense. You must score. To do so, you must be for something. You could be for natural. Or for trusting nature. Or for self responsibility. Or for healing. Or for cleaning up after yourself. Or for being proactive. Or for a million other things.

Continue reading "Monday Morning Motivation | For or Against? " »

10/20/14

Monday Morning Motivation | Undeterred By Fear

How well do you tolerate fear? Being undeterred by fear is a characteristic of high-performing chiropractors.

Fear prompts many to avoid the truth. We talk too much, preventing others from expressing a contrarian view. We neglect to ask questions for fear that what we learn will shake our confidence or catch us unprepared. We refuse to take post X-rays for fear that chiropractic is merely a philosophy that doesn't produce real change. We claim we're too busy to call a new patient after the first visit for fear that we won't like what they have to say. We tolerate incompetency among team members, fearful that someone new will be worse. We fail to discuss the dismissal process in advance, fearing it will jinx patient follow through.

Continue reading "Monday Morning Motivation | Undeterred By Fear " »

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