I have a list of people who were involved in car accidents and would like to write them a letter to see if I may be of help to them.  Any suggestions on what to put in the letter to encourage them to become patients of my office.

My Response:

Here are some ideas for a cover letter to get you going. If you have a practice brochure, or a brochure on whiplash, I’d include that with the letter as well.

Dear (Prospective Patient)

Looks like you’ve been in an automobile mishap. I hope you and any passengers with you are on the mend, and that any car repairs are complete.

Since we help a lot of folks who have been injured in motor vehicle accidents, I’d like to share some information you should know.

1. Not only does your car insurance pay for your car to be restored to its original condition, it also covers the costs associated with seeking health care in our office.

2. Many people minimize the damage they’ve suffered because their car has been hardly damaged. Research shows that in low-impact collisions, since the car sustains a relatively modest damage, energy instead is transferred to the occupants!

3. Because you and I are so adaptive, it can takes weeks, months and sometimes years for undetected spinal damage to show up as chronic headaches, backaches, stiff neck or even low back pain. If you’re not suffering these problems now, keep us in mind later, when they appear.

4. If you’ve never benefited from today’s safe and natural chiropractic care before, you’ll especially enjoy our office. We take the time to answer your questions, explain what we’ve found and offer choices.

If I can be of any help, even fielding some questions on the telephone, please give me a call.

Sincerely,

Bill