30 Years of Experience

If you've been a subscriber of Monday Morning Motivation for a year or more, you know that Bill mixes it up over the 13 Mondays of summer. The summer of 2011 was no exception.

Previous summers have featured guest celebrity motivators, subscribers as motivators and a "best of" gleaned from many years of broadcasts. In 2011, Bill chose 13 of the most important lessons learned from being a cash-paying chiropractic patient for 30 years. These are often the subject of the 'What I believe' section of his seminars:

• Most chiropractors have a patient keeping problem, not a patient getting problem.
  
  
• Long-term relationships are more rewarding than short-term relationships.
  
  
• Patients do what they do because they believe what they believe.
  
  
• The busiest chiropractors recognize they’re in the belief-changing business.
  
  
• Patients buy the messenger before they buy the message.
  
  
• What passes for patient education is far less effective patient teaching.
  
  
• Abandoning an old belief is more likely from asking rather than telling.
  
  
• Patients rarely embrace chiropractic for life on their first exposure to it.
  
  
• Adjusting patients is not your purpose.
  
  
• The patient brings more to your table than what you do on the table.
  
  
• When you care too much it can make patients feel guilty or ashamed.
  
  
• Creating a safe place to fail enhances the likelihood of reactivations.
  
  
• Reactivations and referrals are the keys to a healthy practice.
  

Hope you had a great summer and that these insights served to reawaken or stimulate a new way of looking at the doctor/patient relationship.

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