Got this email yesterday.
Q: “I’m stuck. Practice has been struggling for years, and what I’m doing to rebuild it isn’t working.
“I used to do very well with public speaking. But it seems that most companies, churches, and organizations are not interested in having me speak to them. And, when I get my foot in the door, there is little to no interest.
“91% of my new patients come from referral. Although that speaks volumes for my table talk, it also speaks volumes about my dismal outside marketing results. I feel I need to get in front of more people to tell the chiropractic story but that’s getting more and more difficult to do. In truth, I feel like I’m doing the same thing with more gusto with fewer results.
“Do you have any suggestions as to how I can change my direction? With business being down for a while, I’ve gotten behind the eight ball financially, so there are heavy financial obstacles right now.”
A: Are you looking for a magic pill that treats the symptoms or are you more interested in addressing the underlying cause? (Sound familiar?)